Finding a Full-Time Creative Niche: Lesley’s Lettering Arts

In less than a year, Lesley Johnson built a full-time career as a lettering artist in NYC. Lesley shows a niche passion can become your day-job but, to distinguish yourself as a lettering artist you need to do more than dot your “i’s,” you need a strong entrepreneurial spirit.

Interiors firms and independent businesses are looking for originality when it comes to their signage—and for good reason.

The Power of Perspective: Erik Otto Branches Out Beyond the Bay

Erik Otto is a known name on the West Coast. His versatility as a visual artist has earned him a reputation and waiting list for commissions around San Francisco. However, Otto isn’t one to rest on his laurels. He’s off to conquer New York and grow his collective: VESL.  Wescover is excited to share his insights on starting over, shifting perspective, and building a collaborative bi-coastal brand.

Architect Zombies, Urban Acupuncturists, and Green Scars

Meet Artist Alexis Laurent in The Pearl

Alexis Laurent is an artist, designer, sculptor, native Frenchman and transplant San Franciscan. We love his perspective on each piece—and how he shares it with an assertive eloquence that’s very French. We met up with him at a space in SF full of his creations: The Pearl.

 

The word “Pearl” conjures pure, opalescent textures in our minds, however, when I arrive at The Pearl in San Francisco I realize this isn’t why it was given the illustrious name.…